The focus of this exercise was on issues connected with a possible substantial increase in the agricultural loan asset portfolio of ProCredit Bank. This summary outlines the type of client who could be targeted by the bank – the core borrowing group, the ways in which the bank could market its services to the desired core clientele, the type of loans for which a demand is clear, the enterprise types for which credit-financed investment appears to be most profitable, the regional considerations and, finally, the personnel requirements within the bank.
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Library ResourceReports & ResearchDecember, 2004Romania, France, North Macedonia, Switzerland, United States of America, Turkey, Germany, Italy, Bulgaria, Greece, Hungary, Europe
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