Resource information
Malawi sits amid a vibrant Travel and
Tourism (T&T) region that is growing rapidly and
increasing its world market share. Proximate to countries
with thriving T&T sectors, Malawi has a relatively
underdeveloped diversity of natural, cultural, and man-made
attractions. It is challenged to embrace effective policies
that will enable public and private sector alignment to
achieve a viable niche as an economically productive, multi
experience destination in its own right. It is important to
view tourism as a national priority across sectors and
ministries in Malawi. Thus, there is the need to better
understand the economic potential of Malawi's T&T
sector and recommend strategies to promote a level of
competitiveness that leads to further economic growth,
employment generation, and poverty reduction. The goal is to
identify the economic potential of T&T in Malawi. The
objective of T&T in Malawi is to delivering economic
growth and diversification is to analyze the value of
T&T in Malawi.
