I Can Feel Your Pain: Investigating the Role of Empathy and Guilt on Sustainable Behavioral Intentions to Reduce, Reuse, and Recycle Plastic Bags among College Students
Plastic bag pollution in the marine environment is an urgent issue that has negatively impacted the sustainability of marine biodiversity. Studying effective ways to design advocacy messages that can promote individuals’ intentions to reduce, reuse, and recycle plastic bags in order to mitigate plastic bag pollution in the effort to help restore marine biodiversity is necessary.