Predicting Cattle Rancher Wildlife Management Activities: An Application of the Theory of Planned Behavior
Integrating wildlife management into routine livestock operations has become a priority of many wildlife conservation agencies and nongovernmental organizations because grazing lands occupy more than one-third of the United States. We surveyed 1,093 beef cattle ranchers by mail to predict cattle rancher intentions to consider wildlife management in routine cattle management activities. We framed our survey using the theory of planned behavior, whereby attitudes, subjective norms, and perceived behavioral controls explain behavioral intent.