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According to the discipline of the Appraisal, the market values of urban property depend on characteristics of location, due to the area in question, and the peculiarities of the individual property. The characteristics of location include the location of the building relative to the center of town, the level of infrastructure, the presence of community facilities and shops, etc. It is evident that the location parameters are strongly influenced by land-use policies and technical and economic value of investment projects, in turn dependent on socio-demographic factors and the financial resources that characterize the urban area. Starting from the collection and analysis of market data on the vast area of Naples, assets datasets and cartographic representations are constructed through GIS. The maps are then correlated with tables arranged on socio-economic parameters, which are able to influence the mechanisms of price formation of residential property. Results , as well as possible research developments, are discussed in the conclusions of the paper.